SAP Integration

Meeting your strategic initiatives and gaining an edge over your competitors requires a comprehensive SAP integration strategy.

Cloud Elements For SAP API Integration

Cloud Elements’ pre-built, enhanced connectors make it possible to quickly establish a real-time, bi-directional integration between SAP and the other applications in your environment—without the burden of writing code to each specific API.

With our unique approach to integration, our API Integration Platform is incredibly well-suited for the most meaningful integration scenarios that companies can take advantage of to immediately increase the value of their SAP application instances.

Below we outline the most common SAP integration scenarios and the respective ways you can leverage these integration use cases to serve teams across the entire organization. These value-driven integrations represent potential opportunities for your organization to improve experiences across the customer journey, generate more sales through net new opportunities and upsell, improve efficiencies, and decrease cross-functional cost.

Popular Integrations with SAP

HubSpot Marketing Element
Salesforce Quickbooks integration
Send Grid Element
Salesforce to Salesforce
Zendesk Salesforce integration


By automating the submission of closed-won opportunities from a CRM system to SAP, you can streamline the process of completing customer orders and automatically remove manual duplicate data-entry tasks for financial teams. This type of integration empowers your sales team with an up-to-date product catalog controlled by your SAP environment.

Popular Endpoints

  • Salesforce Sales Cloud
  • SAP S/4 HANA
  • Microsoft Dynamics AX
  • Microsoft Dynamics GP
  • Microsoft Dynamics NAV
  • Netsuite
  • Oracle JD Edwards
  • Sage 200
  • SugarCRM

Use Cases

  • Enable sales to automatically submit purchase orders to popular ERP systems
  • Ensure more accurate quoting by syncing product catalogs SAP to CRM systems
  • Provide the sales team with more meaningful insights into customer invoices for them to use to create upsell opportunities
  • Real-time insights into inventory, materials, vendors, and orders synced and shared between SAP and CRM systems


The Marketing software landscape has seen incredibly rapid growth with over 7000 B2B MarTech apps available today. Automatically sync your leads from your entire marketing stack into SAP. This allows leads that are captured from a website, webinar delivery platform or other means to automatically flow from your marketing automation to SAP, enabling your sales team to receive newly-qualified leads without delays. At the same time, sales can track which activities have occurred so they can best allocate their time for follow-up activities. Marketing also gains further insights into the success of campaigns by tying leads to opportunities, which allows for deep reporting on campaign ROI.

Popular Endpoints

  • SAP S/4 HANA
  • SAP C/4 HANA
  • Infusionsoft
  • Salesforce Sales Cloud
  • Salesforce Pardot
  • Marketo
  • HubSpot
  • Oracle Eloqua
  • Constant Contact
  • MailChimp
  • Act-On
  • Campaign Monitor

Use Cases

  • Streamline the lead-to-cash sync process
  • Enrich marketing leads by merging with known contact data from CRM data fields
  • Better enable the sales team to follow up and nurtures leads more effectively with insight into marketing activities such as campaigns and content downloads
  • Generate ROI reporting in marketing platforms by syncing deal opportunities in your CRM


Email is one of the most common methods for engaging with customers, its the one app everyone has. Therefore, ensuring your email platform is tightly-integrated with your SAP environment is crucial. An integrated email platform with SAP enables you to drive greater personalization of customer communications while also creating deeper segments to target the right customers at the right time with the potential of upsell opportunities.

Popular Endpoints

  • SAP S/4 HANA
  • SendGrid
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Salesforce Marketing Cloud
  • Marketo
  • Hubspot
  • Oracle Eloqua
  • Constant Contact

Use Cases

  • Leverage sales and customer service data to drive personalization and segmentation of email campaigns
  • Bring email activity automatically back to the sales team to enable timely follow-up activities

Real-Time Business Analytics

Build out more robust reporting by enhancing them with data from other third-party data sources. Move beyond traditional reports by leveraging all 3rd party data with your SAP data, by automatically exporting the abstraction layer on a defined or event-driven schedule.

Popular Endpoints

  • SAP Analytics Cloud
  • Salesforce Applications
  • Marketo
  • Oracle Eloqua
  • Google Drive
  • Sharepoint
  • Jira
  • SAP S/4 HANA

Use Cases

  • Bring together sales, service and marketing data all into a single data warehouse
  • Leverage synchronization to Big Data endpoints as a part of integration workflows with SAP
  • Create an event driven data lake to serve real-time analytics

Issue to Resolution

Customers expect to deal with organizations and brands as a whole, not isolated systems within those organizations. By integrating customer data across your support network, you can quickly resolve customer issues. By creating an enhanced customer view, agents have visibility in a complete picture of the customer to solve complex issues.

Popular Endpoints

  • Service Now
  • Zendesk
  • Freshdesk
  • SAP Cloud for Customer
  • Jira
  • Oracle Service Cloud
  • Salesforce Service Cloud

Use Cases

  • Sync tickets across multiple applications, creating cross-departmental customer support
  • Notify sales teams in real-time for issues effecting their customer accounts
  • Create enhanced views for support agents to gain a 360 view of the customer
  • Automate capturing Net Promoter Scores and customer feedback cycles

Hire to Retire

How you bring on new talent can significantly impact a new persons productivity and impact on the organization. By automating onboarding tasks new hires can get exactly what they need from accessing the right applications to payroll and travel. Off-boarding effectively also ensures key privileges stay with the right people so momentum isn’t lost.

Popular Endpoints

  • SuccessFactors
  • Service Now
  • Oracle Taleo
  • ZenDesk
  • Sage Intacct
  • HireRight
  • Bamboo HR

Use Cases

  • Create new organizational identities and access to applications for a specific role
  • Automate routine on-boarding and off-boarding tasks, reducing manual efforts in HR
  • Generate requests for internal IT to create added licenses and access
  • Easily capture and share exit interview information back to leadership
Cloud Elements: SAP Integration

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