Three Keys To Better Integrations: Normalized, Enhanced, Abstracted

See why virtualized API integration makes Cloud Elements the strongest iPaaS for digital products and digital transformation

“…Owning the integration infrastructure is a matter of competitive advantage…The provider that controls the cloud integration layer can understand its customers’ business process better than customers themselves.” —Massimo Pezzini, VP & Fellow, Gartner


Where To Start With iPaaS: Developer or Citizen Integrator?

No one can do it all. Some iPaaS help make developers more efficient, but require you to hire or train specialists. Some empower non-technical users, aka citizen integrators, with a no-code, graphical UI but struggle with complex integration tasks. And neither was designed for digital products at scale with multitenanted integration content.

Cloud Elements wasn’t built to do the same work a little faster. We offer a wholly new and different approach to API integration built for modern needs: virtualized API integration.


Virtualized API integration makes your ecosystem run smoother

We’ve seen it before from programming languages to distributed ledgers: a digital abstraction layer enables innovation, productivity, automation, and data-driven insight.

Most iPaaS provide tooling that help you connect A-to-B a little faster or with a little less code. Only Cloud Elements offers an end-to-end virtualization layer to power a new approach to API integration.

What Makes Cloud Elements Different

True One-to-Many Integrations

Some iPaaS claim to offer one-to-many integrations – few truly do. At scale, the typical point-to-point approach is brittle in the face of constant change, has high maintenance costs, and still requires more person-hours to meet rising demand.

Cloud Elements offers a true one-to-many integration approach by normalizing any API, standardizing authentication, and allowing you to canonicalize target applications’ data models with VDRs and hubs, which deliver true ‘map once, integrate many’ capabilities.

one-to-many integration
composite APIs

Granular and Composite APIs For Unique, Reusable Solutions

When you use most commercial iPaaS, all of the integration logic is contained within their product. That serves to move data from A-to-B but still requires your team to come to their UI and copy/ paste past work for each new integration you need.

APIs on the other hand are open and accessible to any developer, which means they can be reused almost infinitely. Only Cloud Elements starts 100% API accessible, giving your team granular APIs to customize solutions. And Cloud Elements makes all of your integration artifacts API-accessible so you can call composite process and data APIs to compose new solutions faster.

Fully Embedded to Own a Self-Serve Experience

Users want to solve their own integration needs when the can, even for complex applications like NetSuite, Dynamics Business Cloud, and SAP B1. To deliver this with a traditional iPaaS, you have to sacrifice the user experience with a 3rd party, bolt-on tool.

With 100% API-accessibility and integration content that auto-generates dedicated user instances at every step of the connect—transform—orchestrate flow, only Cloud Elements lets your teams design and own any integration experience as a part of your digital product.

embedded ipaas

Happier Developers, Happier Customers, And More Revenue.

Like any new developer approach, virtualized API integration has a learning curve. But since the entire approach is built on standard REST methods and JSON, even your junior developers can get started immediately without costly training programs.

Some teams think it’s better to build their own integration code from scratch. This is effectively choosing to recreate all the functionality of a commercial iPaaS—it’s a tempting place to start the integration journey but also means committing colleagues to learning and maintaining that custom code for as long as the integration is live.

Embedding Cloud Elements, on the other hand, brings the benefits of virtualized API integration:

  • Cut the time and effort developers invest in researching the nuance of native APIs
  • Remove If/ Then/ Else/ logic from authentication flows and connect with any endpoint with one generic API call
  • Reduce repetitive data mapping and transformation tasks with virtualized data models
  • Eliminate customer requests to the product team to onboard or instantiate an integration for a new customer
  • Reduce the security risk of oversights or errors in custom integration code
Cloud Elements

See It In Action


Don’t just take our word for it, see how our customers have delivered well-designed integrations that enhance their user experience and reduce churn plus increase upsell opportunities.