Integrate to Automate and Innovate

Build a Better Integration Experience And Save Developer Time And Effort

Buyers Are Skeptical of Embedded Integration.
Show Them Yours Are Different.

It’s an open secret for B2B SaaS: enterprise buyers don’t trust the usual approach to embedded integration. Simple integrations demo well and may help the new software product suck up lots of  data, but can they handle the complex, bi-directional data sync with core enterprise systems?

This is a direct result of digital products that bolt-on limited, 3rd party integration UIs so they can claim lots of ‘out-of-the box’ integrations. Instead, Cloud Elements lets you build and own an integration UX that actually solves users’ needs.

Digital Products – Embedded Integration the Right Way

1. Design For What Your Users Truly Need

  • The user experience is bigger than your UI. Start with the end in mind.

2. You Build The Front End & Embed Cloud Elements

  • Write 10x less code to deliver the same experience, faster, with less spent on maintenance.

3. Users Self-Serve To Create Each Unique Integration Instance

  • Authentication with one API call and multitenanted integration content, your team is on to what’s next.

See It In Action


Don’t just take our word for it, see how our customers have delivered well-designed integrations that enhance their user experience and reduce churn plus increase upsell opportunities.

What’s Under The Hood? Connect – Transform – Orchestrate

Elements are Connectivity APIs

Every API has nuance and requires developer research: SOAP & XML schemas, OAuth vs OAuth 2.0, different error codes, only a small fraction support bulk operations, etc.

Elements are pre-built API connection resources that normalize any API to REST/JSON, standardize authentication and error codes, and add functionality like polling/webhooks, bulk data operations, and discovery APIs the native endpoint lacks.

One-To-Many Authentication

Every API does auth a little differently, which means lots of If/ Then/ Else logic in your code. Even industry standards like OAuth have variations. And many auth mechanisms require you to build a login UI for your users.

Cloud Elements offers a standardized approach to auth and tokens—one generic API call, regardless of the target API’s auth type. No more If/Then/Else logic or deep API research.

Two Ways To Orchestrate

Some integration tools only target developers. Some only offer low-code UIs. None of them can bridge the gap.

Cloud Elements gives your teams options with a code-first approach (Formulas) and a low-code option (Conductor). Both take advantage of the robust connectivity APIs from Elements and the canonical data APIs from VDRs to power any workflow or automation, no matter how complex.

On-Prem, VPC, Multiple Data Centers, And More

We work with some of the largest companies in the world and have options to meet a range of specific needs.

From customized deployment options to working in hybrid environments to our Ground2Cloud client for on-prem and desktop connectivity, talk to us about the challenge you need to solve.

Extend Any Element With Element Builder

There are dozens of applications that automate and improve procure-to-pay or order-to-cash or applicant-to-hire processes. But your solution is unique.

With Element Builder, you’re never constrained by the data objects available out-of-the-box. Quickly add resources or build your own Element for new APIs or custom applications you’ve built in-house.

Virtual Data Resources (VDRs) Are Canonical Data APIs

We see it all the time: one ERP’s data model uses /companies, another /accounts, and still another /customers. What’s more, to get the same field-level data on each customer account requires between two and twelve separate API calls, depending on the ERP.

This complexity bogs developers down learning the ins and outs of each target application. Virtual Data Resources (VDRs) allow you to create virtualized, composite data objects accessible under a single /companies call, regardless of the target application, for true one-to-many integrations.

Combined with discovery APIs and intelligent automapping, only Cloud Elements lets you build truly self-serve integrations for highly customized ERP, CRM, and HRIS applications like NetSuite, Dynamics, and Workday.

Composite Process APIs

Cloud Elements offers a number of pre-built workflow and canonical data object templates tied to common use cases: paying bills and reconciling the general ledger, invoicing customers and recording payments, syncing data across marketing and sales applications, and onboarding new employees.

In addition to this library of template artifacts you can leverage out-of-the-box, every unique workflow you create in Formulas or Conductor becomes a new API-accessible resource other teams and digital products can call and reuse as a fit-for-purpose process API.

Integration needs are unique to your product and vision. We’re here to help.

See what makes Cloud Elements different and why we’re the leader in embedded integration.

Still want to learn more? Watch our Platform Overview or schedule a demo to dive into your unique needs.