What is a Hub?

Hubs map resources from a collection of endpoints (what we call Elements) into a standardized set of APIs. That way you can integrate an entire category of services (e.g., CRM, Documents, Finance) using uniform APIs.


Hubs & Integration Categories Available Today

Click on a Hub to Learn More About API Integration Options.

Marketing Hub
Messaging Hub
Social Hub
Human Capital Hub
Collaboration Hub
Finance Hub
Payments Hub
eCommerce Hub
Sage Accounting Hub
Field Service Hub
Help Desk Hub
Cloud Storage Hub
Database Hub
My Hub

Hub Features

  • Provide uniform APIs to access any collection of Elements or a set of resources.
  • Enable “One-to-Many” access to an entire category of services.
  • Are accessed using a consistent RESTful API with a JSON payload regardless of the technology used at the endpoint.
  • Rapidly translate calls into the semantic and data structure required by each endpoint.
  • Provide a uniform set of interactive API documentation that developers use to access the resources in the Hub.
  • Combine resources from multiple categories providing a consistent set of APIs and documentation to access any collection of resources (e.g., combine Salesforce, Box, and QuickBooks API resources into a Hub).

Element Features

  • A pre-built integration composed of a collection of resources (accounts, contacts, files) mapped to a service endpoint
  • Elements share common services including discovery, search query, pagination, bulk uploading and downloading, logging and interactive documentation.
  • Methods are normalized and accessible through RESTful APIs
  • Complete data payloads are returned in JSON and available to transform and normalize via Element Mapper and our Transformation APIs.
  • We keep each Element up to date with changes at the endpoint.
  • Each Elements is a “Multi-tenant” connector supporting an unlimited number of authenticated accounts with no additional code required.

Why should I use a Hub?

  • Our “One-to-Many” approach leverages your development time by using one API to connect you with lots of cloud applications. Less work and more connections for your application.
  • Hubs are a consistent way for all like services to be integrated. When you need custom fields and objects, we provide you with a way to retrieve, categorize and map these objects.
  • Hubs are not an island. When they need to communicate with each other, we offer an Interaction Broker.
  • Learn more about our API Integration Platform.