Formula Builder

APIs and User Interface to
Design Custom Workflow Templates
to Synchronize Apps & Data

Formula Builder Workflows
Formulas Scientist

What is a Formula?

  • Formulas are workflow templates that are independent of the end-point, used to define a set of actions that will take place based on an event happening.
  • Formulas can be utilized to automate a process that involves steps across multiple systems or to keep systems, like CRM, Ticketing, and Marketing, synchronized.

Formula Builder

  • Formula Builder is the first set of APIs to build workflows that are independent of the endpoint, through RESTful APIs or an open source UI.
  • Enables developers to design integration rules and triggers that are one-to-many, syncing across multiple applications in real-time and reducing data silos.
  • Triggers include Requests, Events and Schedules.
Formula Builder UI
Formula APIs

Independent of the Endpoint

  • RESTful resources can be defined independent of the endpoint, and therefore work across many services versus endpoint specific point-to-point integrations.
  • Generated templates can be instantiated across multiple use cases and endpoints. Learn more here. 
  • Citizen Integrators can leverage a Formula Template and instantiate it to the specific services & resources they’re using.

Mapping & Transformations

  • Data governance is enabled through default object models and transformations for published Resources.
    • IT can publish Resources (objects) that are available for use in Formulas.
    • Our Multi-level transformation service discovers custom objects and data fields at runtime and enable mapping and transformation as needed.
Formula Builder UI

Pre-Built Formulas

We also offer out-of-the-box Formulas for popular use cases.

Help Desk Ticket Sync Formula: Ticket synchronization for help desk software, such as Zendesk, ServiceNow, and ConnectWise.


Check out our API Documentation to get started with Formula Builder:

– Formula Builder User Guide


Formula Builder is available starting at $250/month per Element. Check out our pricing page for more information.

Request Access to the Formula Builder UI

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