Embedded Integration For SaaS Apps
Embedded Integration For SaaS Apps
Embed integration capabilities directly into your application, and connect your product to the ecosystem around it.
Stop Losing Customers Because of Missing Integrations
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"For SaaS providers, owning the integration infrastructure is a matter of competitive advantage - not just an offer of completeness."
VP & Fellow at Gartner
When your customers start demanding integrations between your product and the other applications they use, you have some options of how to satisfy their requirements.
The old integration options:
System Integrators
Build a partnership with a System Integrator to take on your customers’ integration challenges.
Cons:
- Expensive
- Lengthy Timelines
- Lose Revenue
Develop an open API
Offer an open API for your product to allow your customers to build their own integrations.
Cons:
- Developers only
- Low adoption
- Puts the development burden on the customer
Citizen Integrator Tools
Send your customers out to a citizen integrator tool to manage their integration and data mapping needs.
Cons:
- No control of the user experience
- Additional cost for the customer
- Inflexible options
Your new option…
Integrations embedded in your product through Cloud Elements.
The other integration options available to product companies have many challenges associated with them. This is the key reason why software companies partner with Cloud Elements. Our customers use our platform to enable their integration strategy and report significant value – with SaaS providers offering pre-built integration seeing a 60% reduction in churn compared with those that don’t. This churn reduction leads to a far greater chance of upsell – which of course means increased lifetime value.
Value Recognized by our SaaS Provider Customers
60% Reduction in Customer Churn
15% Increase in
Customer LTV
64% Increase in
Upsell Potential
Build Vs. Buy
Your customers expect your application to work with the other apps they use right out of the box. They don’t want to figure it out on their own, or worse engage a third-party to enable the integrations.
The right approach is to take ownership of integration, but this can be a huge commitment for your product team. By leveraging a platform partner it’s easier to build the workflows your customers need and scale quickly as the number of integration users increases.
Cloud Elements has designed and built an integration platform that SaaS providers can trust, while still retaining ownership of the customer relationship and user experience. Our platform embeds right inside your product so your customers won’t even know we’re there.
Why Cloud Elements
Using Cloud Elements, you can deliver integration faster with our catalog of more than 170 pre-built Elements. Our Elements offer advanced features like unified query/search and an event-framework – making every app you integrate with look the same!
One-To-Many Integration Platform
Our Elements are multi-tenanted, meaning our platform automatically scales to support all your customers. By embedding Cloud Elements integrations into your product, you can provide 1-click “integration as a service” to all your customers with the same effort as integrating one, static integration. This self-service integration can be easily configured and/or modified by a non-technical, administrator-type user.
You only need to build each integration scenario one time – the Cloud Elements platform will automatically create new instances of the integration for each customer that wants to enable it. In simple terms, every component – the Elements, Virtual Data Resources and Formulas are all multi-tenanted.
Elements
Authenticated Instances
Virtual Data Resources
Multi-Level Data Transformations
Formulas
Reusable Workflows
SaaS Companies Who Trust Cloud Elements
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“In 20 hours we sat down and wrote the entire integration between Allbound and Salesforce, via the Cloud Elements Platform. That’s for standard and custom objects."
CTO and Co-Founder, Allbound
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“Previously it took us about 3 years to build 3 integrations, and in the year that we’ve used Cloud Elements we built 6 more integrations that now over a ⅓ of our user base is using.”
Managing Director, BrightTALK
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I’m most excited for the coming months and our partnership with Cloud Elements. Our companies are very well aligned in terms of the importance of integrations and how connected applications will propel our business forward.
CEO and Co-Founder, Bizzy
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Customers of today don't want to leave the website or the app they’re using to enter into a contract or to conclude a transaction. The experience has to be seamless.
Co-Founder & COO at PactSafe
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Our customers want things that just work, and then expect for us to deliver that to them flawlessly. That’s why we partner with companies like Cloud Elements.
Chief Architect at Swiftpage