Embedded Integration For SaaS Apps
Embed integration capabilities directly into your application
and connect your product to the ecosystem around it.
Stop Losing Customers Because of Missing Integrations
When your customers are demanding integrations between your product and the other applications they use, you have some options of how to satisfy their requirements.
Integrations embedded in your product through Cloud Elements.
The other integration options available to product companies have many challenges associated with them. This is the key reason why software companies partner with Cloud Elements. Our customers use our platform to enable their integration strategy and report significant value – with SaaS providers offering pre-built integration seeing a 60% reduction in churn compared with those that don’t. This churn reduction leads to a far greater chance of upsell – which of course means increased lifetime value.
Value Recognized by our SaaS Provider Customers
"For SaaS providers, owning the integration infrastructure is a matter of competitive advantage - not just an offer of completeness."
Build Vs. Buy
Your customers expect your application to work with the other apps they use right out of the box. They don’t want to figure it out on their own, or worse engage a third-party to enable the integrations.
The right approach is to take ownership of integration, but this can be a huge commitment for your product team. By leveraging a platform partner it’s easier to build the workflows your customers need and scale quickly as the number of integration users increases.
Cloud Elements has designed and built an integration platform that SaaS providers can trust, while still retaining ownership of the customer relationship and user experience. Our platform embeds right inside your product so your customers won’t even know we’re there.
Why Cloud Elements
Our Elements are multi-tenanted, meaning our platform automatically scales to support all your customers. By embedding Cloud Elements integrations into your product, you can provide 1-click “integration as a service” to all your customers with the same effort as integrating one, static integration. This self-service integration can be easily configured and/or modified by a non-technical, administrator-type user.
You only need to build each integration scenario one time – the Cloud Elements platform will automatically create new instances of the integration for each customer that wants to enable it. In simple terms, every component – the Elements, Virtual Data Resources and Formulas are all multi-tenanted.
Multi-Level Data Transformations
“In 20 hours we sat down and wrote the entire integration between Allbound and Salesforce, via the Cloud Elements Platform. That’s for standard and custom objects."
“Previously it took us about 3 years to build 3 integrations, and in the year that we’ve used Cloud Elements we built 6 more integrations that now over a ⅓ of our user base is using.”
I’m most excited for the coming months and our partnership with Cloud Elements. Our companies are very well aligned in terms of the importance of integrations and how connected applications will propel our business forward.
Customers of today don't want to leave the website or the app they’re using to enter into a contract or to conclude a transaction. The experience has to be seamless.
Our customers want things that just work, and then expect for us to deliver that to them flawlessly. That’s why we partner with companies like Cloud Elements.
Ready to Level Up Your Embedded Integration Strategy?