Driving API Adoption

You’ve published an API for your product- now what?

If you want to accelerate the adoption of your API, you have come to the right place.

Your APIs Are Not Enough

Quite often when you think about API Adoption, you stop at the API management layer. But building it, and expecting developers or partners to come won’t guarantee success. With so many apps and products – each with an API – developer fatigue is real, and organizations can do more to shift the burden of integration away from customers.

Cloud Elements API Integrations

Gaining API Adoption: The Journey

There are many more API consumers than there are API providers. This API consumption requires management too, in order to deal with API version changes, detect service outages, and to broker security (e.g. managing API keys). Turn your business into a platform, that supports an ecosystem of application with your product at the center.


Integration isn’t just for developers anymore. You also need to enable business users to access and orchestrate your APIs with the other services they depend on.

Cloud Elements Enterprise Integration Platform

Step 1:

Built For Developers

Developers need to understand the backend service. This leads to low-adoption as the skills needed are specialized.

Step 2:

Built for Developers

Developers need REST/JSON expertise. These skills are more common among developers so adoption is higher.

Step 3:

Built for Line of Business Users

Line of Business Users do not need any technical expertise to use the UI, leading to high adoption of the API integrations.

The Results

Sage Integration Cloud

The Sage and Cloud Elements partnership will leverage the power of Cloud Elements open API Hubs, enabling third-party developers to create a powerful cloud accounting platform. Customers will gain access to easy product migration paths, new products and add-ons as their business needs change.

  • “We selected Cloud Elements because their product is completely born out of APIs, they have APIs in their DNA… It will allow Sage to provide one unified solution for our customers and for our partners to get their applications working with Sage products."

    Shailesh Modi
    Shailesh Modi Director of Global Product Management at Sage

An Integration Solution for Everyone

Elements Connect Marketplace Login

Elements Connect allows you (IT) to enable your internal customers to quickly consume integration templates you have built with the Cloud Elements integration platform.

You can roll out a branded integration marketplace that ensures IT can maintain control of how sensitive data is moved around while offering a self-service, iSaaS marketplace for your non-technical stakeholders.

Anatomy of an Element

API integration is much more than just writing to the API – that’s just the tip of the iceberg. Below the surface, developers have to consider authentication mechanisms, discovery APIs, search capabilities, event-driven workflows, and so much more. Our API Integration Platform helps you manage all of it.

Authentication & Provisioning

Uniform APIs provide a consistent workflow to authenticate each service you connect with, so your application doesn’t need to build the logic to manage authentication, refresh keys and provision instances – we do it all for you.

Event Management

Manages event triggers to receive data at preset times. Provides the ability to process events received from service endpoints, including Webhooks, AMQP, XMPP, Push.

Usage & Monitoring

Each API call is logged, tracked and searchable in our Big Data environment. Activity levels, response times, and error rates are available through a uniform set of APIs regardless of endpoint.

API Version & Change Management

Any changes, maintenance and updates are handled by Cloud Elements.


We provide a standard SQL-based query language (Cloud Elements’ Query Language, CEQL) that is consistent across each Element. Using CEQL, developers can pass the same query structure to all Element endpoints.


Set-up and manage real-time events and accompanying notifications to keep your application up to date on changes for all of the endpoints you connect with.


When a request returns multiple pages of a response, Cloud Elements normalizes the pagination information from the endpoint, allowing the developer to implement normalized pagination code.